When does Website Analytics become skewed:
systems are designed to help understand traffic patterns and
user behavior on a website. More than 50% of all traffic on the
web is generated by bots. An effective analytics system needs to
differentiate between the genuine human traffic and the bot
traffic and give details of both types of traffic separately.
Website analytics become skewed when the differentiation is not
done and the bot traffic adds to the genuine traffic in the
metrics. The results then show incorrect metrics, based on
which, incorrect marketing decisions are made.
How InfiSecure prevents website analytics from becoming
Using real-time bot
identification, classification and blocking, InfiSecure keeps
your website free from bad bot traffic. It rectifies your
genuine traffic analytics on Google Analytics, and also provides
complete bot traffic analytics on InfiSecure's bot analytics
dashboard. This helps you understand your true website metrics,
both genuine users and bot traffic, and make better decisions to
have more meaningful marketing strategies and better spends.