What is Price Scraping:
Price Scraping refers to
real-time theft of pricing data from a website. These prices
could be of products, services or both. Automated computer
software techniques are used to steal this data in real-time.
Websites and OTAs
Why is it done:
Price scraping enables a
business to look into the real-time prices of products listed on
a competitor's website. This enables the business to do price
comparison, offer better discounts and lower prices to attract
and convert more customers. Real-time price competitiveness
makes businesses generate more customers than their competitors.
What happens when your website is a victim:
Price Scraping affects
your business by reducing customer visits and conversions. Your
prospect customers end up buying the products listed on your
store from your competitors' website. This results into lower
revenue and lower brand value for your business. You might also
see a significant cost being incurred by the server to
accomodate the scraping requests.
How to protect your website against Price Scraping:
Your competitors, both
established players and new, use automated scripts and
harvestors to scrape prices from your website. Stopping them
from doing so requires real-time identification of these
automated scripts (commonly known as bots) and blocking them
from accessing your website. InfiSecure combines the power of
big-data with machine learning to offer price scraping
protection as a SaaS service. With a quick 15-minute
integration, InfiSecure starts identifying and blocking all
scrapers on your website, with zero false positives.