Automated capture of online listings from a website is referred to as listing theft or listing scraping. This involves scraping or stealing of unique listings using automated scripts or bots.
Classifieds, Real-Estate, Listing Websites, Travel & OTAs, E-Commerce
Businesses use mass-scale listing scraping to steal new listings generated on competitors' websites. They then add the stolen listings to their own websites, with or without consent of the end-user. This helps businesses in getting higher search rankings, more traffic on website and higher brand value.
The most immediate and major loss is loss of unique listings. This results in lower search engine rankings, lower customer visits and lower conversions. Moreover, it helps your competitors' business grow using the hard-work put by your team to generate the listings in the first place. The other immediate loss is high usage of server capacity and higher server cost, which is due to the rampant scraping by bots.
Effective identification of scrapers in real-time is essential for protecting listings from getting stolen. InfiSecure uses its core engines to identify and block bad bots on a website. InfiSecure's big data and machine learning algorithms study traffic patterns along with individual user behavior to effectively identify scrapers, and block them before they can hurt your business. A quick 15-minute integration gets your website protected and your listings secured.