What is Listing Theft:
Automated capture of
online listings from a website is referred to as listing theft
or listing scraping. This involves scraping or stealing of
unique listings using automated scripts or bots.
Real-Estate, Listing Websites, Travel & OTAs, E-Commerce
Why is it done:
mass-scale listing scraping to steal new listings generated on
competitors' websites. They then add the stolen listings to
their own websites, with or without consent of the end-user.
This helps businesses in getting higher search rankings, more
traffic on website and higher brand value.
What happens when your website is a victim:
The most immediate and
major loss is loss of unique listings. This results in lower
search engine rankings, lower customer visits and lower
conversions. Moreover, it helps your competitors' business grow
using the hard-work put by your team to generate the listings in
the first place. The other immediate loss is high usage of
server capacity and higher server cost, which is due to the
rampant scraping by bots.
How to safeguard your unique listings:
of scrapers in real-time is essential for protecting listings
from getting stolen. InfiSecure uses its core engines to
identify and block bad bots on a website. InfiSecure's big data
and machine learning algorithms study traffic patterns along
with individual user behavior to effectively identify scrapers,
and block them before they can hurt your business. A quick
15-minute integration gets your website protected and your