From the immense web traffic data that we have collected at InfiSecure from our ecommerce customers, we have found that over 70% of an ecommerce website's traffic is comprised by bots. This non-human traffic even goes over 80% on a sale season. That's alarmingly high. It takes years to build an ecommerce brand and truly embrace the digital medium. However, the digital ecosystem has changed a lot over the years and ecommerce websites are now forced to fight a losing battle with business destructive bots that have the ability to replicate human behavior on your ecommerce website to engage in fraudulent activities.
When most of us think of bots, we think of the irritating spam bots that create fake accounts on Twitter, or that bomb online forums with spam links. Sure, hackers and spammers probably get some benefit out of sending out these bots to wreak havoc on the internet’s general population. For ethical and reputable marketers, though, what genuine benefit could bots ever have?
If you are experiencing an unusual number of abandoned carts in your Abandoned / Live Carts report, it doesn't necessarily mean that some customer is repeatedly trying and failing to buy from your store. This could be the byproduct of a bad bot or a web scraping crawler visiting your store.
A well-designed ecommerce site means an improved overall brand image, more trust from customers, better search engine rankings and higher conversion rates, among other benefits. You want to put some thought into the features and elements you include into your online store as well as its design. And while each ecommerce site is unique, there are several essentials features and design elements most of these stores have, which, along with product and service quality, ensure their continuous success. Here is a list of features that will help boost your sales.
Most website visitors aren't humans, but are instead bots - or, programs built to do automated tasks. Bots are software programs that run automated tasks over the internet. Bots typically perform simple and repetitive tasks much faster than humans can. There are personal assistant bots, chat bots, command line bots, web scraping bots and even app stores for bots.
Ever wondered how much would it cost for web scrapers to steal all the listings and user data from your real estate listing website?
When you run or manage a classified ad or listing website, you would surely appreciate the importance of updated unique listings to get more visitors, increase user engagement and monetize more on ad revenue. But what if, more than half of the web traffic that you get on your classified portal is bot traffic?
The lowered cost to build bots for web crawling coupled with readily available web scraping tools has led to a drastic increase in non-human traffic on classified portals and the internet at large. At InfiSecure, we have seen bot traffic on classified websites reach almost to 67% on weekdays.
Online travel booking ranks among the most exciting and dynamic economic sectors on the planet. In 2015, global online travel sales totaled 496 billion U.S. dollars. This figure is projected to grow to 817 billion U.S. dollars in 2020. For sure, these numbers make the online travel industry a very lucrative business for bot frauds.
Almost all online businesses have been affected by bots since their inception, in both good and bad ways. The entire search engine industry runs on bots. However, there have been "evil bots" as well in existence since a long time. Lately, these bots have been used to automate and commit online fraud on an industrial scale.
Real-estate listing portals are one of the most vulnerable websites to web scraping because of their business model. Property data listings and real estate photos are highly valuable and relatively easy to steal using malicious web scraping bots. With InfiSecure's experience of protecting real estate listing websites from bot frauds, we have seen bot traffic reaching close of 70% of entire website traffic.
Majority of web attacks with a measurable business impact rely on automation via bots. Targeted attacks on startups and large ecommerce websites by cybercriminals have dramatically increased over the past 10 years. From sophisticated fraud to low-level defacement, bot automation drives the headline-grabbing breaches that keep CISOs, CIOs, and CEOs up at night.
InfiSecure has been helping bitcoin faucet websites earn more money every month. Based on this experience, in this post we are going to tell you what are bitcoin faucets, how to monetize and get more traffic on your faucet and lastly and most important, how can you protect your bitcoin faucet from bots and fraudsters.
IT teams and marketing need to be aware that bots are always looking to infiltrate a website, steal content, pricing information and other customer user data. Anti-bot protection is therefore essential to your website's security. Based on our experience from protecting large websites from bots, we have listed down 10 major website threats caused by bots that a bot protection software can help safeguard against.
Online fraud using Bots on E-commerce websites has been a severe problem and is growing at a rapid pace because it is cheaper than ever to get into the fraud game and harder than ever to identify and block bots..
If you run an eCommerce business, you’ll know that eCommerce sites are a major target for hackers, fraudsters and yes even by your own competitors. Just think about the thousands of user ids, personal information, product catalog and prices, financial information including credit card details a typical eCommerce site stores.
Are you in the business of buying and selling traffic? Does your business involve buying traffic through ad networks? This blog shows how you can see more profit in the business by eliminating fake traffic from the total traffic.
CAPTCHA (Completely Automated Public Turing test to tell Computers and Humans Apart) was invented in 1997, to differentiate between human traffic and bot traffic on a website. Over the years, bots became smarter and so did the CAPTCHAs.
Measurement is what makes marketing a science, rather than a superstition. Digital marketing is a superfluous expense for most companies. This is because the return on investment on digital assets and advertisements is, in many cases, unpredictable.
Ever wondered if your website is secure? Or do you even need to get secured? Having worked with multiple website owners, we have come to realize that not everybody understands how critical security is, and how it can directly impact the business' balance sheet.
We at InfiSecure were approached by a customer with 400k-500k page views a day. What they wanted was to detect bad bots on their website and stop online fraud.
We are living in the era of digital revolution with the internet at the epicentre, changing the way we read, view, communicate, shop, travel and experience the web. With the rise in internet businesses around the world, the web has witnessed a whopping rise in bot traffic that stimulate human behaviour.
Be it a startup business or a large company, the significance of a robust bot protection strategy in place just acts as a catalyst in building traction and being safe from online fraud. When we talk about online bots that harm web businesses, we also need to understand how bot threat is evolving. Here are 5 essential pointers you should know about online bots:
Bad Bots are a single biggest threat to the web security landscape. As the bot number, nature and online activity grow and as they become more sophisticated, we have come to the conclusion than their impact will be greater in the upcoming years than ever before.
Almost all online businesses have been affected by bots since their inception, in both good and bad ways. The entire search engine industry runs on bots. However, there have been "evil bots" as well in existence since a long time.
InfiSecure Technologies Pvt Ltd., has released a robust web security platform designed to give online businesses finely tuned control over Bot traffic on their websites.